3 Tips For Getting More Targeted Traffic

We all want traffic to our website but we actually need targeted traffic. Quantity doesn't really matter, it's the quality of that traffic that really counts. If the quality is good then you will make more sales.
Here are 3 tips on how to make sure you are getting really targeted traffic to your web site.

• Focus On The Problem

The internet is used by people who are searching for information. This information is usually based on helping them solve a problem.
The problem might be that they want to be shown how to do something or that they want to improve something or that they want to remove something. Whatever it is - it is a problem for them.
Therefore you need to identity what your product solves or what your services solve. Identify the type of person who would benefit and solve an issue that they have if they visited your site and became a customer.
So focus on the problem and this will lead you to where your targeted traffic is.

• Become Your Ideal Customer

Often we forget what it is like to be that person who still has a problem that we now know how to solve. Once you know something it can be hard to imagine that there are plenty of people who don't know what you know!
Therefore you need to become your ideal customer and start using the internet as they would. Start searching for the help that your ideal customer needs.
What web sites do you go to? Which ones provide you with help?
These are the sites that you should try to get a presence on because this is where your ideal customer is going.

• Offer A Specific Solution

It's all very well going to these sites and building a presence but you really need to make yourself stand out in some way so that visitors will come to your web site. They might become aware of your business but you want them to become a real visitor and ultimately customer.
Therefore you need to present yourself as being the person to go to who holds the solution. The way to do this is to offer a specific solution. If you make it too general you'll get some traffic but it won't convert as well so you won't make as many sales in the long run.
Targeting your marketing efforts does take time but the rewards are worth it.

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