This article is meant to give you a brief idea of how you can increase traffic to your website.
There are many authors that provide very detailed and specific
information on how to increase web effectiveness for small businesses.
However, this can be difficult for anyone who's not in the digital
industry to understand. All of the abbreviations and acronyms can be
overpowering.
This article is about what I believe to be the first thing, from the consumer's perspective, that will guide traffic to your website and increase the amount of business you receive through it. I'm talking about getting people to click on your website, because if they're not on it how can they buy anything? There are two very popular current trends for doing this in digital marketing.
The first is a pay per click (PPC) campaign. Companies will bid for a search term and when that term is entered into a search engine their advertisement will appear at the top of the search listings. The positive of PPC campaigns are that they can be successful in terms of the reach they have. If managed appropriately, a PPC campaign will be targeted towards your customer base, which will increase the likelihood of conversions. A conversion is when a viewer of your website becomes a customer.
The negative side of PPC campaigns are that they can often be costly. With multiple companies bidding for the popular search terms, advertising spaces can often end up costing in excess of £15 per click. This could be worth it for your company if each sale is a large value, but even then you will need to consider the conversion rate.
Imagine your products sells at £200 each, and it costs £15 per click. If you have one hundred viewers click on your PPC ad with only seven viewers going on to make a purchase, you will end up spending £1,500 on your PPC campaign, and only making £1,400 in sales. This would not be a good investment. Unfortunately, it is impossible to predict if you would make a return or not.
The second technique is Search engine optimisation (SEO). This technique uses a number of methods that we will not go into which improves your organic results in search engines. SEO campaigns are becoming very popular in the digital marketing industry at the moment. If done properly, SEO campaigns can significantly improve traffic to your website. By increasing your organic search engine results, you can increase the exposure your website has to your intended viewers. Viewers are also more likely to trust organic result compared to paid ad results.
Unfortunately, an effective SEO campaign will be very time consuming to implement, and anyone who doesn't know how to execute it successfully could end up wasting their time with an ineffective campaign. Search engines are becoming more complex, making SEO more difficult and Google (the search engine leader) are expected to continually put into practice more protocols that will indirectly create more obstacles for SEO campaigns to overcome.
For more information on SEO view Hampshire based web design and digital services agency MRS Web Solutions' website at http://mrswebsolutions.com/services/search-engine-optimisation.php
This article is about what I believe to be the first thing, from the consumer's perspective, that will guide traffic to your website and increase the amount of business you receive through it. I'm talking about getting people to click on your website, because if they're not on it how can they buy anything? There are two very popular current trends for doing this in digital marketing.
The first is a pay per click (PPC) campaign. Companies will bid for a search term and when that term is entered into a search engine their advertisement will appear at the top of the search listings. The positive of PPC campaigns are that they can be successful in terms of the reach they have. If managed appropriately, a PPC campaign will be targeted towards your customer base, which will increase the likelihood of conversions. A conversion is when a viewer of your website becomes a customer.
The negative side of PPC campaigns are that they can often be costly. With multiple companies bidding for the popular search terms, advertising spaces can often end up costing in excess of £15 per click. This could be worth it for your company if each sale is a large value, but even then you will need to consider the conversion rate.
Imagine your products sells at £200 each, and it costs £15 per click. If you have one hundred viewers click on your PPC ad with only seven viewers going on to make a purchase, you will end up spending £1,500 on your PPC campaign, and only making £1,400 in sales. This would not be a good investment. Unfortunately, it is impossible to predict if you would make a return or not.
The second technique is Search engine optimisation (SEO). This technique uses a number of methods that we will not go into which improves your organic results in search engines. SEO campaigns are becoming very popular in the digital marketing industry at the moment. If done properly, SEO campaigns can significantly improve traffic to your website. By increasing your organic search engine results, you can increase the exposure your website has to your intended viewers. Viewers are also more likely to trust organic result compared to paid ad results.
Unfortunately, an effective SEO campaign will be very time consuming to implement, and anyone who doesn't know how to execute it successfully could end up wasting their time with an ineffective campaign. Search engines are becoming more complex, making SEO more difficult and Google (the search engine leader) are expected to continually put into practice more protocols that will indirectly create more obstacles for SEO campaigns to overcome.
For more information on SEO view Hampshire based web design and digital services agency MRS Web Solutions' website at http://mrswebsolutions.com/services/search-engine-optimisation.php
The Author is Louis F Porter, Search marketing & content executive at MRS Web Solutions. http://mrswebsolutions.com/
Article Source:
http://EzineArticles.com/?expert=Louis_Frank_Porter
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